Overview
Connecting Gong to Four/Four allows you to automatically ingest and analyze your customer and prospect calls, making it easy to capture high-quality insights from every recorded conversation.
Four/Four extracts key snippets from Gong call recordings, matches them to product topics, pain points, feature requests, and links them directly to your accounts, opportunities, and contacts. This helps product, success, and go-to-market teams base every decision on first-hand evidence - not just summaries or memory.
Gong integration is available as a core Four/Four feature. Many Four/Four customers connect both Gong and their CRM to create a complete feedback loop from call to action.
Who this is for
Connecting Gong is useful for Product Managers, Product Marketing, Customer Success, Sales Leaders, Product Teams, and anyone who wants to automate the process of collecting and acting on voice-of-customer feedback from meetings and demos. It's commonly used by B2B SaaS businesses that already record calls in Gong and want to level up their product and customer research.
What you can do with Gong integration
Ingest new and historical calls from Gong into Four/Four automatically.
Transcribe and analyze every conversation - extracting actionable insights, pain points, product feedback, objections, and requests.
Enrich Gong call transcripts with CRM data for better context (account, opportunity, etc.).
Jump from a Gong call to supporting insights in Four/Four, and link back to the original conversation for evidence.
Segment insights by persona, segment, stage, or any CRM field synced by Four/Four.
Identify themes, trends, untracked needs, and competitive mentions at scale.
Power automated workflows: e.g., alert product managers when high-impact issues are surfaced in customer calls.
Before you start
To connect Gong to Four/Four, you’ll need:
A Four/Four product licence that includes call ingest and analysis.
Gong Admin privileges (or cooperation from your technical Gong admin).
Calls recorded and available in your Gong workspace.
(Optional) Four/Four connected to your CRM (such as Salesforce or HubSpot) for account/opportunity syncing.
How it works
You connect Four/Four to Gong via a secure, one-click OAuth process in Four/Four’s connection settings.
Four/Four regularly fetches new (and, if desired, historical) calls.
Four/Four automatically parses each transcript into insights - highlighting pains, feature requests, product feedback, competitive intelligence, and so on.
Insights are enriched with CRM metadata (account, opportunity, deal status), and can be filtered and searched for research, roadmap validation, and workflow triggers.
Each insight links back to the original Gong call, so you can always audit or share firsthand evidence.
Four/Four keeps ingesting calls and updating insights continuously.
Set up Gong integration
It takes just a few minutes to connect Gong:
Go to Four/Four > Settings > Connections.
Click “Connect” in the Gong section
Authenticate using your Gong admin credentials and approve Four/Four’s requested access.
Four/Four will start importing calls.
You can pause or disconnect Gong at any time in the connection settings.
Common use cases
Use case: Build an always-current database of product feedback
How: Every Gong call is transcribed and parsed, surfacing requests and pains - no more missed feedback.
Use case: Validate roadmap ideas with direct quotes from customers
How: Filter insights by topic or request, jump to the supporting Gong call, and export evidence for workshops.
Use case: Monitor competitor mentions automatically
How: Four/Four detects and clusters competitive discussion in your Gong calls, so you can track emerging threats.
Use case: Reduce manual research effort
How: Product, UX, or CX teams search for any term or request in Four/Four, instantly getting relevant call evidence.
Use case: Trigger workflows on key phrases
How: Set up notifications, assign action items, or push insights to Jira/Slack when sensitive issues arise in calls.
FAQs
Will Four/Four change my data in Gong?
No. Four/Four only reads call and transcript data - it never writes or modifies anything in Gong.
Do I need seats for each Four/Four user in Gong?
No. Four/Four connects at the workspace level and pulls data as permitted by your Gong subscription.
How often does Four/Four import calls?
Four/Four fetches new calls every few minutes.
Can I import historical calls?
Yes - Four/Four will bulk import historical calls.
How does Gong integration work with my CRM?
If you’ve connected Salesforce or HubSpot, calls and insights are automatically mapped to matching accounts, opportunities, and contacts.
How is data kept secure?
All data is read using encrypted APIs, and Four/Four operates under strict security and privacy policies (see the Trust Centre for details).
Can I combine Gong, CRM, email, and support tickets in Four/Four?
Yes - many teams use Four/Four as a single source of truth for all customer conversations, regardless of channel.
Will insights from Gong appear in Four/Four’s Analyst or Tracker features?
Yes, insights from Gong calls are analyzed and available in all Four/Four research, reporting, and validation features.