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Topic Sets

Set your baseline, organise and analyse customer priorities, feedback, and trends.

Written by Rob Dumbleton
Updated over 2 weeks ago

How-To:

  1. Go to "Insights" in Four/Four.

  2. Pick your focus. Filter by region, product, customer type, or key field.

  3. Click ‘Create Topic Set’

  4. Decide:

  5. Let Four/Four auto-generate topics, or

  6. Manually enter hypotheses or areas you want to track.

  7. Save by naming the set clearly (e.g., “Onboarding Feedback – UK”).

  8. To publish for others to see, save as favourites or share to “Team Topic Sets.”

When to Use:

  • Want to baseline top feature requests or pain points for a region or product.

  • Comparing feedback between segments.

  • Validating hypotheses (e.g., “Do US customers mention Billing more than UK?”).

Best Practices:

  • Start granular (e.g., single product in one region).

  • Avoid massive (>10k insights) topic sets for manageability.

  • Rebase or refresh old trial sets with new data regularly.

Shortcuts:

  • Save frequent filters.

  • Collaborate: Share finalised topic sets to team.

Do Not:

  • Mix too many variables (region+product+segment) unless analysis requires.

  • Overpopulate topic sets—refine with filters for clarity.

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