Overview
Tracker matches ideas or issues from your product management tool with feedback from your customer interactions, so you can see how well each idea is supported by real-world evidence. This feature helps your team make faster, more informed product decisions.
Who this is for
Tracker is useful for Product Managers, Product Owners, Product Teams, and anyone involved in managing feature ideas and validation. It's available for teams using Jira Product Discovery, Productboard, Notion or Craft.io.
What you can do with Tracker
See which of your ideas have strong customer evidence based on recent feedback.
Quickly jump from an idea to a complete analysis in Four/Four.
View quality ratings for your ideas, highlighting which have the clearest descriptions.
Automatically surface undiscovered topics not yet tracked as formal ideas.
Push relevant statistics (such as number of accounts, leads, opportunities, and insights) into custom fields for each idea.
Get near real-time updates as ideas change over time.
How it works
You add or update an idea in your idea service. Four/Four regularly fetches these ideas and:
Rates each idea for quality (based on how specific and well-described it is).
Creates an Four/Four summary of your idea it uses for insight matching.
Matches customer insights from the last 12 months to each idea - ideas become "topics" in Four/Four. This matching can be configured to your preference.
Creates a complete analysis of your idea based on real customer conversations, including commercial information, customer sentiment and supporting Analyst research.
Aggregates commercial stats such as number of accounts, opportunities per idea, commercial value and pushes these back into your idea service (optional).
Updates everything automatically if an idea changes and as new insights are created.
Finds "emerging" topics with strong insight clusters, even if you haven’t created a tracking idea for them.
Key terms:
Idea: A feature request or product problem, tracked in your idea tool.
Insight: A snippet of customer feedback or conversation analyzed by Four/Four.
Initiative: A higher-level grouping in your idea tool containing multiple ideas (if used in your workflow).
Topic: How Four/Four aggregates insights that match an idea.
Before you start
To use Tracker, you will need:
A Tracker product licence.
To connect Four/Four to your idea service instance.
To create custom fields in your service for Four/Four to push stats (optional).
If you use an initiative/idea hierarchy, Tracker will roll up stats according to your grouping structure.
Common use cases
Use case: Prioritize ideas by customer demand
How: View the number of accounts, leads, and total insights attached to each idea.
Use case: Refine or split vague ideas
How: Edit your idea and create another. Tracker will re-analyze, split insights if needed, and revise stats.
Use case: Find which customers have mentioned a specific request
How: Jump from the idea into Four/Four, and see a list of contacts and companies linked to supporting insights.
Use case: Discover untracked customer needs
How: Use the "emerging ideas" tab to see suggested topics without matching Ideas.
Use case: Export all supporting evidence for a workshop
How: Export the matched insights and contact info from the Tracker view into Excel.
FAQs
How does Tracker decide which ideas to match?
By default it uses high and medium quality ideas that are active (not closed). You can change which statuses or groups it considers.
How is "quality" of an idea determined?
Four/Four analyses how specific and well-documented the idea's description is. More detail and clarity = higher quality.
Can I edit ideas after they’re imported?
Yes. Edits are picked up by Four/Four and stats/insights are refreshed automatically.
What if my idea covers multiple topics?
Tracker generates its own focused summary and tries to separate out distinct topics. If you split your idea, Four/Four will redistribute insights.
How do I get Four/Four stats to show in Ideas?
Create the custom fields as above. Once they’re set up, Four/Four will fill them in and keep them updated every 24 hours, or whenever the model is regenerated.
What stats can Tracker push?
Currently: number of attached insights, accounts, leads, and opportunities. This is supported in Jira Product Discovery and Craft.io.
Will Tracker change my ideas?
No, Tracker only edits the custom fields you create for Four/Four stats. No other data is changed.
Can Tracker help me find people to contact for research into my idea?
Yes! You can export matched insights with customer details or filter in Four/Four to find relevant contacts.
How often does Tracker update data?
Since a product team can make several changes to the ideas during an idea refinement session, Four/Four waits for the idea database to become "stable" and waits until there have been 15 minutes with no changes before regenerating the model and updating stats. Even if no idea changes are made, Four/Four will update the stats on the Idea every 24 hours.
Does Tracker work with JPD Premium heirarchies?
Yes. If you use a custom issue type to group ideas, Tracker will roll up stats and insight counts to show high-level totals on those grouping ideas.